Sony BRAVIA 8 II OLED TVs Land in the UK and Europe

Sony BRAVIA OLED TVs Expand Across UK and Europe with Advanced QD-OLED Technology

After an early launch in markets like the US and Australia, Sony BRAVIA OLED TVs—specifically the second-generation BRAVIA 8 II series—are now available across the UK and Europe, offering high-end QD-OLED performance at a more accessible price point. Officially dubbed the BRAVIA 8M2 in certain regions, this new range combines Sony’s refined display innovations with its proprietary Cognitive Processor XR, designed to mimic how the human brain perceives visuals for optimal contrast, colour, and detail. With a starting price of £2,500 / €2,600 for the 55-inch model, this lineup enters direct competition with LG’s G5 OLED series, but adds premium design and motion-handling upgrades that make it stand out in the crowded OLED segment.

Visually, the BRAVIA 8 II introduces Sony’s “Slim One Slate” aesthetic—merging bezel and panel into one sleek form factor. Its minimalist two-way aluminium stand offers flexibility for modern home setups, including space for soundbars. Meanwhile, Sony’s QD-OLED panel delivers more than eight million self-illuminating pixels with unmatched shadow detail and dynamic highlights. Supporting technologies like XR Triluminos Max™ and XR OLED Motion enhance color saturation, motion clarity, and brightness, making fast-paced scenes in sports and gaming razor-sharp and ultra-vivid. HDMI 2.1 support ensures 4K/120Hz playback, VRR, and ALLM for serious gamers, while Dolby Vision and HDR10 compatibility bring cinematic realism into your living room.

Not to be outdone in the audio department, the BRAVIA 8 II features Acoustic Surface Audio+™, which uses screen vibrations to project sound directly from the image area—pushing the boundaries of immersive viewing. With its anti-reflective coating and wide viewing angles, it’s clear that this model is built for all-day performance in a real-world living space. As Sony continues to establish its QD-OLED dominance, this release is not only a leap in display innovation but also a more wallet-friendly upgrade route for home entertainment enthusiasts. For a deeper dive into Sony’s OLED ecosystem, check out our Sony OLED TV comparison guide. For more on QD-OLED display tech, explore this comprehensive overview by CNET.