Samsung Doubles Down on OLED with Expanded 2025 TV Line-Up

Samsung has unveiled an even more comprehensive OLED TV range for 2025, introducing new screen sizes, refreshed models, and next-generation AI-enhanced features. The expanded line-up welcomes the debut of the new S85F series, which complements the existing mid-range S90F and flagship S95F OLED models. With screen sizes ranging from 42 inches to a massive 83 inches, there’s now an option for everyone—from discerning home theatre enthusiasts to value-focused buyers seeking premium OLED quality.

The new S85F OLED TV series is positioned as a more accessible option in Samsung’s OLED line-up. Available in 55”, 65”, 77”, and 83” screen sizes, it boasts Samsung’s powerful AI-enhanced 4K processor to deliver intelligently optimized picture quality. This series brings premium OLED capabilities to a broader audience, making it ideal for those stepping into high-end home entertainment.

The popular S90F OLED TVs have been upgraded as well, now offering a total of six sizes ranging from 42” up to 83”. These models carry forward elite features like OLED Brightness Booster, Vision AI, and Auto HDR Remastering, ensuring punchy contrast, vibrant colors, and consistently sharp detail—even in varied lighting conditions.

The top-of-the-line S95F OLED series continues to push technical boundaries. The 2025 update introduces a new glare-free anti-reflective coating and increases peak brightness by 30%, making it ideal for both bright room viewing and cinematic dark-room experiences. Designed with gamers in mind, this flagship OLED TV supports 165Hz Variable Refresh Rate (VRR), AI Auto Game Mode, and the integrated Samsung Gaming Hub for seamless cloud gaming capabilities.

Across its entire OLED range, Samsung maintains premium standards with features like Pantone color validation, Q-Symphony audio integration, and adaptive AI sound optimization that leverages room-adaptive technology for immersive audio experiences. All models run on Samsung’s latest One UI Tizen operating system, which includes a seven-year update guarantee, setting a new standard in long-term software support for smart TVs.

Convenient smart home integrations are included too, thanks to built-in SmartThings compatibility and access to Samsung TV Plus, which offers over 100 free streaming channels without the need for a subscription.

The 2025 Samsung OLED TVs are now available for pre-order, with pricing starting at AUD $2,529 for the 42-inch S90F model, and topping out at AUD $11,499 for the flagship 83-inch S95F. With this expanded line-up, Samsung reinforces its commitment to OLED dominance, offering cutting-edge display innovations for every type of viewer.

For those in search of the ultimate OLED experience in 2025, Samsung’s new TV line-up combines AI sophistication with high-fidelity visuals, premium gaming features, and smart home integration—delivering a true next-gen viewing experience.