HARMAN Launches World’s First Automotive Neo QLED Screen

HARMAN Unveils the World’s First Automotive Neo QLED Screen in Tata Harrier.ev

Tech meets the road as HARMAN introduces the world’s first Automotive Neo QLED Screen, bringing Samsung’s ultra-premium display technology directly into the driver’s seat. Developed through the powerful synergy between Samsung’s visual display innovation and HARMAN’s automotive expertise, this breakthrough elevates in-car entertainment to an entirely new level. Debuting in the all-electric Tata Harrier.ev, the 14.53-inch HD display delivers an unprecedented viewing experience that redefines the standard of car interiors. With consumers spending thousands of hours in their vehicles over a lifetime, this pairing of advanced screen tech and intuitive design turns your cabin into a digital living room.

More than just sharp visuals, HARMAN’s Automotive Neo QLED Screen is engineered for extreme performance. Featuring cadmium-free Quantum Dot technology with Blue Mini-LED backlighting, the screen delivers a stunning 1200-nit peak brightness and a vivid 95% NTSC color gamut—ideal under all ambient light conditions. Slim 5 mm bezels, HARMAN’s intelligent power-saving algorithms, and full compliance with automotive durability standards make it perfect for EVs. Coupled with Tata’s premium JBL-powered audio systems, the experience rivals your home theater. According to Tata Motors, the aim is to transform the car into the “third living space,” offering exceptional tech that appeals to the connected, on-the-go lifestyle of today’s digital natives.

This innovation comes at a time when the line between consumer electronics and automotive tech is rapidly blurring. With global automakers focused on enhancing in-cabin experiences, HARMAN’s premium automotive display represents a bold step toward future-forward mobility. Learn more about Samsung’s Mini-LED technology that powers this innovation. As Tata Motors continues expanding into global markets, this new in-vehicle display could soon be lighting up dashboards around the world. For more cutting-edge tech updates in the automotive world, check out our latest infotainment system reviews.