Bowers & Wilkins Drives McLaren Design into Pi8 Wireless Earbuds

Bowers & Wilkins has officially unveiled the Pi8 McLaren Edition—a bold new iteration of its flagship Pi8 true wireless earbuds, created through an exciting collaboration with McLaren Automotive and, for the first time, the McLaren Formula 1 Team. Dressed in an eye-catching Galvanic Grey finish with distinctive Papaya Orange accents, these premium earbuds blend Bowers & Wilkins’ legendary sound quality with McLaren’s relentless commitment to design and performance.

Based on the acclaimed Pi8 true wireless platform, the McLaren Edition elevates the listening experience with hi-resolution audio quality, enhanced wireless connectivity, and Bowers & Wilkins’ signature sculpted design for a luxurious, ergonomic fit. New features like Wireless Audio Retransmission offer more flexibility on the go, making these earbuds as functional as they are beautiful—ideal for audiophiles who demand both high performance and high style.

Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins, spoke with enthusiasm about the partnership:

“We are thrilled to collaborate with the McLaren team once again. This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining McLaren’s unmistakable design DNA with our industry-leading audio products to create an attention-grabbing version of our Pi8. We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike.”

This release joins a growing collection of McLaren-inspired audio devices from Bowers & Wilkins, including the Px8 McLaren Edition wireless headphones and the uniquely styled Zeppelin McLaren Edition speaker. But the bond between these two iconic British brands goes beyond branding. Since 2015, Bowers & Wilkins has worked closely with McLaren Automotive to develop cutting-edge, in-car audio systems for its high-performance supercars. That collaboration now carries over to Formula 1, where Bowers & Wilkins proudly serves as the Official Audio Partner of both McLaren Automotive and the McLaren F1 Team.

With the demanding lifestyle of F1, Bowers & Wilkins’ high-fidelity products help support the McLaren team race after race—offering audio solutions for downtime relaxation, team focus sessions, and critical moments of pre-race concentration. The partnership even extends into vehicle development: engineers from Bowers & Wilkins have worked hand-in-hand with McLaren to craft the extraordinary sound system in the new W1 supercar, featuring the brand’s proprietary Continuum Cone technology derived from the renowned 800 Series Diamond loudspeakers.

The Pi8 McLaren Edition is now available for pre-order directly via the Bowers & Wilkins website, retailing at £449 / $499 / €499. Quantities will be limited, so audiophiles and motorsport fans alike may want to act quickly—this is one piece of high-performance audio gear that’s sure to accelerate off the shelves every bit as fast as the cars that inspired it.